Karen Drury Designs

Bringing product media up to the standard it deserves

Overview

The Goals

Karen Drury Designs was in a situation everyone finds themselves in at some point: they were making custom figure skating costumes for a multitude of skaters, but their online representation of their products didn’t quite match the beauty of the products in the flesh.

We laid out a few steps to fix this:
1. Create a website and portfolio that showcases the talent of their designers and draws clients in
2. Start properly capturing their creations
3. Start properly sharing these creations across multiple platforms.

This began with a relatively simple Website design, focused on giving clients the information they needed, without any unnecessary fat. From there, we created a Media Library to store high-res media, and began consistent product shoots to capture their new designs in their best light. Finally, we began consistently sharing these designs with the world across three social media platforms.

  • Design a website and portfolio for KDD
  • Consistent product shoots of new designs
  • Provide an online portal process for new clients to review, approve, and contract KDD
Project

KDD – Website & Product Media

Client

Karen Drury Designs

Deliverables

Website + Portfolio

Web Security & Maintenance

Product Media

Branding Support

THE RESULTS

“APS helped me deliver a more professional experience for my clients, all the way from their first impression of us and our work to the order process and delivery”