Mission Carrera Cup
A multi-part docuseries covering Alex Sedgwick's journey in Porsche Carrera Cup North America
Overview
The Goals
When Alex Sedgwick reached out wanting coverage of his 2023 racing season, we jumped at the chance. With an incredible story of coming from nothing to begin his racing career, working his way up the ladder, and being forced into an unplanned retirement through lack of financial backing, when he had a shock return to racing in 2023 we were proud to cover the story.
Following Alex throughout the season, we were tasked with full production and release of a miniseries, along with creating satellite content from the series for Social Media use to promote his primary sponsor.
Though the series had to be unexpectedly halted before it could be completed, it was an incredibly exciting project that we were grateful to be entrusted with.
- Document Alex’s 2023 Season
- Grow Alex’s profile in North America
- Create multiple “satellite” content pieces from each episode for Social Media
Project
Mission Carrera Cup
Client
Alex Sedgwick Racing
Deliverables
Pre-Production
Scripting
Shooting
Editing & Post Production
Release & Marketing
THE RESULTS
300
5.1
8
“I’ve been lucky enough to work on multiple large-scale TV productions in the automotive world, and the level of detail and preparation that APS went to was far and above anything I’ve seen before”
